Moin! I’m glad you found your way here, whether by intention or a happy accident. After earning my Bachelor’s degree in Media Management, I quickly discovered that the online world was where I thrived. While I’ve always had a passion for digital pursuits, my career began in earnest as a Web Analyst for a fashion retailer in Hamburg. Alongside two friends, I also co-founded a fitness brand, which we successfully sold in 2018. My journey then led me to Adobe, where I’ve held various roles and continue to grow. For more details, feel free to scroll down.
Online marketing, setting up online business systems, websites & blogs, tracking, web analytics, A/B testing and much more. I think I have an understanding of both the technical and the marketing aspect and that's why I like to be used as a hybrid for the different worlds. The constant need to question facts and (if possible) implement it myself not only makes my everyday life easier, but also the everyday life of many of my colleagues.
That's always the part I find challenging. While I'm not typically one to place a high value on certificates, training programs, or business coaching—especially since so much of that knowledge can fade if it's not applied regularly—I do recognize the importance of continuous learning. In fact, I hold several certifications across various Adobe solutions and other Martech-related areas. However, I often approach learning from a practical standpoint. Rather than pursuing education for its own sake, I focus on identifying gaps in my knowledge as they arise in my day-to-day work.
For example, in 2017, I quickly realized that my web development skills were not sufficient to meet the demands of a fitness project I was working on. Rather than seeking out formal courses, I took it upon myself to learn the basics of Javascript and Python to ensure that I could personally implement the required solutions. This hands-on, needs-based learning approach has been invaluable in keeping my skills relevant and applicable to the challenges I face.
I believe that conviction in our work is essential for success. This drives my passion for simplifying complex processes, making them more effective and accessible. Constant optimization is at the core of who I am—I strive to improve efficiency and impact in everything I do. By challenging the status quo and anticipating future needs, I aim to create solutions that not only work better but also contribute positively to the world, making it a little better each day.
I am currently the Principal Solution Consultant for CDP & Data Transformation at Adobe, where I focus on driving strategic initiatives in Central Europe. My career at Adobe spans over a decade, beginning as a Customer Success Specialist and evolving through various roles such as Expert Solution Consultant and Senior Expert Solution Consultant. Each step has allowed me to deepen my expertise in Adobe Experience Platform and related Martech solutions, helping clients transform their digital strategies and optimize their data-driven marketing efforts.
Prior to Adobe, I founded JD Blogdesign, a venture focused on website development, consulting, and support. I also launched Fitness-Dessert, a health-focused startup that combined my passion for fitness and entrepreneurship. My early career included roles as an Online Marketing Manager at Schneider Versand GmbH and Styleinvaders UG, where I honed my skills in digital marketing and web analytics.
My academic background includes a Bachelor of Arts in Media Management from Mediadesign Hochschule, and an Award of Achievement in Digital Analytics from The University of British Columbia. I hold several certifications from Adobe, including those related to Real-Time CDP, Advertising Cloud, and Experience Platform.
Throughout my career, I have been driven by a commitment to continuous learning and a desire to simplify complex processes. I believe in the power of technology to make the world a better place, and I strive to challenge the status quo, think ahead, and optimize everything I touch.
Jörn Daudert
contact@daudert.net